Brand and Media Manager - all gendersNew

Over the years, we've seen this mission spread around the world and beyond our wildest dreams, with HelloFresh now serving customers across markets around the globe. Our weekly boxes full of exciting recipes and high-quality, fresh ingredients have blossomed into a community of…

What you'll do

• Own and drive brand media strategy and planning (Meta, Online Video. ATL) in: partnership with our central media team and agency partners to grow brand consideration.

• Support the development and execution of integrated omnichannel brand: campaigns and partnerships (online and offline) that speak to Nordic audiences and address key consumer barriers.

• Analyze campaign performance and consumer insights to continuously improve: media efficiency, brand engagement, and overall impact.

• Support planning and execution of the local Nordic brand strategy, ensuring: alignment with global direction and local market needs.

• Own and drive organic social media strategy and retainers to develop: culturally relevant content across our social platforms to increase brand engagement and sharability

• Manage budgets and KPIs, using data to inform decisions and ensure a high return on investment.

What they're looking for

• Oversee 360° campaign project management, from creative development to media: rollout, ensuring flawless execution and collaboration across teams.
• + years of experience in brand marketing and media planning, preferably in: FMCG, D2C, media agencies or lifestyle sectors.
• A strong track record of leading demand generating media planning and: cross-channel campaign execution incl. managing annual media budgets (allocation, tracking, and reconciliation)
• Experience working with creative and (social) media agencies, with a deep: understanding of how to brief, manage, and evaluate partners.