Associate Director, Display, Video & AppNew$401K

HelloFresh
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The opportunity

As the Associate Director of Display, Video & App Marketing, you will lead our global acquisition channels across Display, Video, and App—balancing performance and awareness objectives while driving cost-effective volume growth across the full HelloFresh Group brand portfolio.

What you'll do

  • Lead and develop the team: Manage, coach, and grow the Display & Video Team Lead(s), App Marketing Team Lead, and their wider teams, building a high-performing, scalable multi-channel organization.

  • Own the global Display, Video & App strategy: Set and drive the strategic direction across all three channels, balancing performance (conversion, CPA/CAC) and awareness objectives across all HelloFresh Group brands and markets.

  • Embed always-on incrementality measurement: Define and roll out an always-on incrementality framework (geo-testing, regression, multi-touch attribution) as the core lens for evaluating channel effectiveness and guiding budget allocation across Display, Video, and App, partnering closely with Marketing Analytics.

  • Define and launch a unified creative framework: Build and roll out a creative testing and refresh framework across Display & Video, setting standards for iteration cadence and creative-performance feedback loops in partnership with Brand and Creative teams.

  • Manage global budget allocation: Set and dynamically reallocate budget across markets, brands, and channels to hit volume growth and CPA/CAC targets, forecasting and reporting with rigor.

  • Own peak and high-demand moments: Lead planning and execution for HelloFresh Group's key peak and high-demand trading moments, ensuring budget, creative, and targeting are primed to capture demand spikes efficiently across all channels.

What they're looking for

  • Drive channel efficiency and close infrastructure gaps: Identify and resolve technical and setup gaps that impede efficient scaling, working cross-functionally with Tech, Product, and Marketing stakeholders to test, iterate, and scale improvements across campaign performance and user experience.
  • Build scalable infrastructure: Develop infrastructure to enhance team efficiency, including implementation of tools for budgeting automation, advanced measurement models (incremental regression analysis, MMM), and tracking data pipelines.
  • Lead senior agency and platform relationships: Act as the strategic lead and escalation point for external agencies and platform partners (including Google, DSPs, and mobile platforms), setting the agenda on plans, investment, and innovation.
  • Test and scale new formats: Identify, test, and scale new opportunities within Display, Video, and App ecosystems—including YouTube, new creative formats, and app monetization—to diversify acquisition and support video adoption goals.