The opportunity
The Asana Marketing team is responsible for fueling business growth and building a brand customers love. We create campaigns and content to attract new accounts and inspire current ones to grow with us.
What you'll do
Own and evolve Asana's brand design system, including visual identity: guidelines, component libraries, and self-serve templates that scale across the organization.
Define and maintain brand standards across a broad range of surfaces: product UI, photography, illustration, and iconography.
Lead brand design for major marketing initiatives, including product: launches, campaign creative, and go-to-market materials.
Design first-call decks, sales enablement materials, and executive: presentations that reflect a strong and consistent brand voice.
Contribute to video and content projects through storyboarding, art direction, and visual concepting.
Build and maintain scalable design frameworks and documentation that allow: cross-functional teams to execute within brand standards without compromising quality.
What they're looking for
- Partner with Product, Marketing, and Creative teams to ensure brand coherence across every touchpoint.
- Drive AI-enabled design workflows, including photography automation in Figma: Weave and other AI tools that improve speed and creative range.
- Explore and pioneer new uses of AI across concepting, production, and: workflow efficiency—and share what you learn with the team.
- Give and receive direct, constructive design feedback through critique.
