Business Development Representative - French MarketsActive

The opportunity

As a Business Development Representative at Pendo, you’ll join a high-performing sales team focused on creating new, high-quality pipeline across key French Speaking sales territories. The team partners closely with Account Executives and the broader go-to-market organization to…

What you'll do

  • Pipeline generation: Generate new, high-quality sales-qualified prospects for Account Executives. You’ll focus on creating meaningful opportunities that support territory plans and contribute to pipeline goals.

  • Account research: Research and target high-potential SaaS, software, and web application companies. You’ll identify relevant buyer personas and understand how Pendo can support their business and product goals.

  • Outbound prospecting: Build and execute cold calling, email, social selling, and multi-channel outreach campaigns. You’ll personalize outreach based on account research, prospect priorities, and market signals.

  • Market prioritization: Use sales data and market insights to recognize trends and prioritize outreach. You’ll focus your time on the accounts and personas most likely to benefit from Pendo.

  • Account Executive partnership: Partner with Account Executives to plan territory strategy and support pipeline creation. You’ll align on target accounts, messaging, outreach priorities, and next steps for qualified opportunities.

  • Platform value communication: Learn how to communicate and demonstrate the value of the Pendo platform to prospective customers. You’ll build confidence in connecting customer pain points to Pendo’s capabilities.

What they're looking for

  • Salesforce management: Maintain accurate activity, prospect, and pipeline records in Salesforce. You’ll ensure account and prospect data stays current so the team has clear visibility into outreach and pipeline progress.
  • Performance accountability: Meet weekly and monthly performance goals, including activity, meeting, and pipeline targets. You’ll manage your priorities with urgency and stay accountable to measurable outcomes.
  • Coaching and development: Participate in coaching, feedback sessions, role plays, and team learning opportunities. You’ll use feedback to improve your prospecting approach, communication, and sales fundamentals.
  • Fluency in French, with prior experience pitching to C Suite customers in French