The opportunity
Pendo's Business Development team fuels our go-to-market motion. The team is often the first point of contact for companies that may become Pendo's next customers, and it plays a critical role in building qualified pipeline.
What you'll do
Pipeline generation: Generate new, high-quality sales-qualified meetings for Account Executives. Your goal is pipeline that converts, not activity for its own sake.
Strategic outbound: Research and target strong-fit companies and the right personas within them. You will use available sales data to recognize trends, inform outreach decisions, and operate with ownership.
Multi-channel campaigns: Create and run outbound campaigns across cold calling, email, social selling, marketing follow-up, and other channels. You will engage prospects where they are and tailor outreach to drive meaningful conversations.
AE partnership: Work directly with Account Executives to align on target accounts, pipeline generation strategies, and follow-up priorities. You will help ensure handoffs are clean and Account Executives are set up for success.
Platform fluency: Build enough fluency in the Pendo platform to speak credibly with prospective customers. You will learn how to communicate why the product matters and the value customers gain from it.
CRM hygiene: Log activity accurately in Salesforce and use data to track your: performance against weekly, monthly, and quarterly goals. You will treat CRM accuracy as a core part of running a disciplined sales process.
What they're looking for
- Internal motivation, resilience, and a genuine drive to succeed in a: goal-driven environment. You hold yourself accountable and do not need external pressure to stay focused.
- Active AI fluency, including day-to-day use of AI tools and genuine curiosity: about where else they can improve your workflow.
- A strong sense of urgency. You move quickly, respond thoughtfully, and treat: pipeline generation like it matters.
- Ability to embrace feedback and iterate. Coachability is essential to success in this role.
