The opportunity
As a Copywriter, Developer at Anthropic, you will shape how our brand speaks to developers, an audience that is notoriously allergic to being marketed to and quick to spot anything that doesn't ring true. Developers who stay sharp, curious, and direct AI tools with their own…
What you'll do
Own the developer-facing expression of brand campaigns, starting with Keep: Thinking, translating brand-level ideas into writing that works across launches, social, and paid
Build the developer voice and tone guide in partnership with Comms and Dev: Rel, then turn it into the templates and examples the creative team uses for developer work
Own the brand-led developer assets that sit between technical content and: marketing, from event and campaign materials to developer writing in enterprise contexts
Partner daily with Dev Rel as an embedded extension of their team,: complementing the technical content they own rather than duplicating it
Develop launch narratives and short-form copy that adapt expert, technical: material into sharp, accurate writing developers trust
Lead copy for the developer creative pod, working side by side with brand: design and program management to ship integrated work
What they're looking for
- Partner with Claude Code leadership and developer marketing leadership on: strategic initiatives that shape how we show up for developers
- Present work and a clear rationale for voice and craft decisions to: stakeholders across Brand, Dev Rel, Comms, and marketing
- Manage feedback from technical reviewers and Comms so that what ships is both: accurate and within what we can say externally
- Track how developer-facing work lands and use what you learn to sharpen the: voice, the templates, and the work itself
