Creative Strategist, Social Growth PlatformsActive$401K

HelloFresh
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New York, NY, United StatesCreative

The opportunity

We're rebuilding HelloFresh's paid social engine around the reality that creative is the single largest performance lever on TikTok. TikTok's algorithm rewards platform-native concepts and the brands winning today treat the brief, the editor, and the ad account as one continuous workflow.

What they're looking for

  • You know what a winning TikTok hook looks like and why it's different from a: Reels hook — before it goes live, and can articulate why.
  • Mine ad-level data (CTR, hook rate, hold rate, CVR by cohort) to identify what's working and what to retire.
  • Close the loop weekly so the next sprint's briefs are grounded in evidence, not opinion.
  • Drive the shift toward video-first, UGC-style, and Spark Ads with creator-led content on TikTok.