The opportunity
SumUp's Consumer Bank is building the next generation of an everyday financial product. The Consumer CRM team turns every new sign-up into an active, engaged customer by designing the journeys that guide people from onboarding through to their first transaction and beyond.
What you'll do
Build and launch event driven activation journeys that guide new customers: through sign up, KYC, first fund and first transaction, across push, email, in app, WhatsApp and SMS
Write clear, on-brand campaign copy for every channel, from push: notifications to email, supported by AI agents built for the job
Build audience segments, track daily performance and run A/B tests on copy, timing and channel
Partner with Product and GTM teams across six markets to ensure every new: launch has its lifecycle communications ready for launch and tailored to each market.
