The opportunity
Spotify is looking for a senior marketing leader to join our MENAT+ team as Culture Marketing Lead. This is a rare opportunity to define and own the cultural narrative of Spotify across some of the most dynamic and fast-growing markets in the world, including Türkiye, Egypt, and Saudi Arabia.
What you'll do
Define and lead Spotify's culture marketing strategy across MENAT+,: developing campaigns that tap into music, pop culture, and youth culture to grow brand love and cultural relevance.
Lead the development and execution of culturally rooted campaigns spanning: content, partnerships, creator collaborations, and experiential marketing.
Partner closely with Spotify's Music team to develop and execute artist: marketing plans and integrated go-to-market campaigns, serving as the primary marketing interface for music and artist-led initiatives across the region.
Define the region's content pillars and editorial voice, working across: short-form video, long-form storytelling, social-first content, editorial features, and emerging formats to create content that earns attention organically.
Build and manage high-impact experiential activations, live events, and fan: experiences that connect Spotify to local culture in meaningful ways.
Serve as the cultural authority for the region, championing bold, original: ideas while ensuring consistency with Spotify's global brand.
What they're looking for
- You have 10+ years of experience in marketing, with a significant focus on: culture, music, content, and experiential marketing, ideally within entertainment, media, or technology platforms.
- You are a content strategist at heart and have built content programmes from: the ground up, with a deep understanding of how different formats perform across platforms and a strong editorial instinct for what a brand should and shouldn't say.
- You have extensive experience partnering with music teams, artists, labels,: and creative partners, and understand how to balance artist storytelling with brand objectives.
- You have successfully built, led, and developed high-performing marketing teams.
- You are deeply immersed in music and culture across MENA and Türkiye, with an: authentic understanding of the artists, communities, movements, and cultural moments that shape audiences across the region.
- You think strategically and culturally, identifying where Spotify should show: up and inspiring cross-functional teams and partners around a compelling vision.
- You thrive in a fast-paced, matrixed environment and are comfortable: navigating ambiguity, influencing stakeholders, and collaborating across global and regional teams.
- You are fluent in English and Arabic. Turkish language proficiency is a strong advantage.
