Director, Americas Field Marketing at DatabricksActive$223K
The opportunity
The Director, Americas Field Marketing, will lead the transformation of field marketing from event-centric to pipeline-obsessed, driving measurable revenue impact across half of our Americas business for Digital Natives, Startups, Retail, Communications, Media and Gaming, LATAM,…
What you'll do
Pipeline Ownership: Deliver measurable pipeline targets with full accountability for lead-to-revenue conversion across regulated industries
Data-Driven Strategy: Help build Americas field marketing strategy based on rigorous ROI analysis, pipeline attribution, and predictive analytics
Program Evolution: Transform team from event-focused to full-funnel demand generation, creating integrated campaigns that drive pipeline at every stage
Conversion Optimization: Implement testing frameworks and optimization processes that continuously improve conversion rates from awareness to closed-won
Revenue Attribution: Use pipeline attribution and reporting to directly connect field marketing investments to revenue outcomes
Scalable Systems: Design repeatable, scalable programs and processes that generate predictable pipeline growth in a hyper-growth environment
What they're looking for
- Cross-Functional Excellence: Drive seamless handoffs between marketing and sales with SLA-driven lead management and pipeline acceleration programs
- Team Development: Build and mentor a team of pipeline-focused field marketers who understand the full customer journey and revenue impact
- Pipeline Expertise: 10+ years managing field programs with direct pipeline accountability and proven track record of exceeding revenue targets
- Data & Analytics: Advanced proficiency in pipeline attribution, conversion analysis, and ROI optimization using SFDC, Tableau, and marketing automation platforms