The opportunity
As a Lead, Growth Marketing, you'll set the strategic direction and quality bar for experimentation across the Self-Serve developer journey with a heavy emphasis on monetization and engagement motions. You have deep expertise in product-led growth, and you know how to turn that…
What you'll do
Own the growth marketing strategy and roadmap, deciding what the team: prioritizes and why, based on customer journey analysis and business impact
Build and manage the experiment pipeline: intake, prioritization, velocity, and a consistent framework for evaluating and scaling wins
Set and enforce the quality bar for campaigns, messaging, and experimentation rigor across the team
Coach and develop growth marketers, leveling up their strategic thinking,: execution, and craft; player-coach mentality
Serve as the primary stakeholder manager of your area for Product, Analytics,: Data Science, Customer Success, Product Marketing, and Developer Relations, aligning on roadmap moments and cross-functional dependencies
Partner with Product leadership to shape the digital experience strategy for: converting, retaining, and growing existing users
What they're looking for
- Review and unblock team members' campaigns and experiments, providing: hands-on feedback rather than just sign-off
- Monitor team-wide KPIs and translate performance into a clear narrative for: leadership: identifying quality markers, what's driving growth, what's not, and what we're doing about it
- Identify emerging channels and PLG (and agent-led growth) opportunities worth the team's investment
- Represent growth marketing in planning and prioritization conversations with senior stakeholders
