Director of Engineering, CommunicationsPosted today
The opportunity
The Communications Tribe is part of HelloFresh's Growth Alliance. Our mission is to enable a highly personalised, automated CRM communication ecosystem that prioritises user-centric engagement across our owned channels: email, push, SMS, in-app and embedded.
What you'll do
Lead the Communications engineering organisation through a layer of: Engineering Leads and Staff Engineers, across Berlin and Warsaw.
Own the technical strategy for an autonomous, self-optimising communication: system that learns from every interaction, and turn it into reality together with Product, Marketing and CRM teams.
Drive the move to true personalisation, so that every person we talk to gets: the right message, at the right moment, through the right channel.
Build platforms that let teams across the business create and steer: communications safely and on their own, inside clear guardrails.
Own the reliability and operational excellence of every system we run: SLOs, monitoring and alerting, incident management and on-call maturity, so that problems are caught before anyone downstream notices.
Expand our reach into new channels, from early experiments to scaled: solutions, based on how people actually want to hear from us.
What they're looking for
- Lead our transformation into a GenAI-native engineering organisation, from: AI-assisted development to agentic workflows embedded in everyday operations.
- Manage, coach and develop Engineering Leads and Staff Engineers, holding them: accountable for team health, delivery and engineering standards.
- Navigate organisational change with maturity, keeping teams focused and motivated as priorities evolve.
