Head of Video (all genders)Posted today
The opportunity
As Head of Video, Berlin, you will shape how HelloFresh makes video for our international markets: the paid social engine, organic social, and our long-form YouTube content. Building and managing the team and systems behind all of it.
What you'll do
Set clear performance expectations, agree individual growth plans, and keep a: healthy performance culture through regular 1:1s and honest, timely feedback.
Build and develop a team that spans producers, editors, creative strategists: and post-production, and create career paths that keep talent with us.
Hire well, onboard well and keep the standard high as the team grows,: including moving roles from freelance to full-time where it makes sense.
Create an open, supportive team culture where concerns are raised early and good ideas can come from anyone.
Deliver paid social content that performs, to brief, prioritised with the Growth and channel teams.
Run a clear test-and-learn rhythm across hooks, formats, creators and: channels, and use performance data, including spend and cost per result, to decide what to make next.
What they're looking for
- Attend regular Growth meetings to align on performance, localisation, trends: and channel spend, and turn what you learn into briefs and shoot plans quickly.
- Build a lean creative strategy function inside the team that works hand in hand with Growth and Brand.
- Bring Berlin XPod up to the cadence, tooling and strategy of our most mature: XPod team, and share one way of working.
- Own the organic social video plan and grow it with the right talent, cadence and measures.
