Director of Product Marketing, InvestingActive$196K–$221K

Wealthfront
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The opportunity

Wealthfront is looking for an experienced Director of Product Marketing to lead go-to-market strategy for our Managed and Self-Directed investing business. Reporting to the VP of Marketing, you’ll help shape and build a world-class product marketing team through deep customer…

What you'll do

  • Lead the team in crafting and executing strategies to bring new products to: market, from identifying initial beachhead audiences, to developing resonant positioning and a rich learning agenda, to scaling distribution of products that find product-market fit.

  • Partner with Wealthfront’s Product team, consumer research, engineering, and: design to develop a product roadmap that serves unmet needs of our customers and creates new opportunities for business growth

  • Craft focused briefs, rooted in business and customer insights, for creative teams to execute against

  • Lead business performance recaps and findings with executive leadership team

  • Be a voracious consumer of culture and help highlight trends that can inform our creative and product strategy

  • Manage an experienced product marketer, contributing to a team culture of excellence, curiosity, and respect.

What they're looking for

  • + years in consumer product marketing or growth marketing, with technology and/or startup experience
  • Passionate storyteller with strong communication, presentation, and writing skills
  • Strategic thinker who equally values creativity and marketing effectiveness
  • Ability to bring structure to ambiguity, deploy frameworks, and distill: insights into coherent, concise, and actionable plans that tackle complex objectives
  • A data-driven mindset and comfort with analysis, testing, and measurement: methodologies. Experience running messaging tests and A/B experiments.
  • A low-ego leader with a willingness to get into the details and a tendency to: make others around them successful
  • Experience managing and developing a team of marketers
  • Personal finance knowledge and experience is a big bonus, but not required