The opportunity
The Lifecycle Marketing Team at Klaviyo is a Center of Excellence that delivers seamless scalable customer-facing experiences across all owned channels, and servicing all segments and geographies. We own channel performance and optimisation while driving measurable impact at every stage of the customer lifecycle.
What you'll do
Own the strategy and execution of EMEA-specific lifecycle programs and: campaigns in partnership with regional Marketing, Sales and Partner teams.
Support EMEA Events with lifecycle strategy and execution for key regional: and flagship Klaviyo events for prospects, customers and partners, from targeting and invitations through to post-event nurture.
Own audience and segmentation strategies using customer, prospect,: firmographic, behavioural, and engagement data.
Define success metrics, analyse performance across markets and segments, and: turn insights into testing and optimisation opportunities.
Partner with the global Lifecycle Marketing team to localise and regionalise: Sales-Led, PLG, onboarding, adoption, re-engagement, and cross-sell programs for EMEA.
Provide EMEA input into global lifecycle strategy, segmentation, channel: optimisation, and testing, using regional insights to improve performance.
What they're looking for
- + years in Lifecycle Marketing, PLG Marketing, CRM, and/or Email Marketing
- B2B and international experience, ideally EMEA within a company with a North American HQ
- Strong knowledge of lifecycle/marketing best practices: deliverability, personalisation, segmentation, testing, reporting, channel optimisation, backed by a data-driven approach to audience performance
- Native/ fluent English (essential). Fluent French/ German/ Spanish/ Italian a bonus.
- Experience with lifecycle and CRM technologies including: HubSpot (essential), Salesforce (essential), Smartling (nice to have) and other localisation and marketing automation platforms advantageous
- Monday board or similar
- Strong cross-functional operator, able to align stakeholders across regional/: global Marketing, Sales, Growth, Product, Operations teams across different timezones
- Execution and delivery focused: Hands-on across strategy, analysis, managing multiple projects and trade-offs in a fast-paced, shifting environment
