The opportunity
At Braze, we have found our people. We’re a genuinely approachable, exceptionally kind, and intensely passionate crew.
What you'll do
Lead the annual events calendar including: strategy and execution of all EMEA events from concept to execution, including venue and vendor sourcing, project management and budget reconciliation
Work cross-functionally (with marketing and regional stakeholders) to ensure: all deliverables and deadlines are identified and met throughout the development, budget and fee negotiations, legal compliance, design, programming, and enablement phases of projects, including working closely with global event counterparts at HQ as needed
Drive regional event programming and content delivery: being the project lead with HQ content leads to help programming/speakers on the development of content, and then manage how event programming is shared during and post event
Collaborate effectively with EMEA Partnerships and Partner Marketing in HQ to: ensure partners are leveraged to drive field marketing strategy and pipeline goals
Collaborate with HQ brand team to ensure events are within brand guidelines
Lead the Central region go-to-market event enablement on monthly/quarterly: event plans with Sales and Success teams
What they're looking for
- Lead event kick-offs and weekly event program syncs to streamline: communication and ensure alignment across the marketing team at HQ
- Work collaboratively with website and operations teams to ensure internal: systems (Salesforce, Zoom, GoToWebinar, Marketo, etc.) are effectively used
- Measure and evaluate event success and effectiveness against pipeline goals and regional KPIs
- Create post-event wrap-up reports, sharing key learnings and best practices
