The opportunity
Adyen provides payments, data, and financial products in a single solution for customers like Meta, Uber, H&M, and Microsoft - making us the financial technology platform of choice. At Adyen, everything we do is engineered for ambition.
What you'll do
Design and manage our acquisition marketing strategy in Mexico to ensure that: objectives are met to maximum efficiency.
Set and track our pipeline generation goals and ensure that we deliver a positive ROI in the region.
Build a fully integrated acquisition plan, from consideration to demand: generation, including advertising, online paid acquisition, events, ABM, Partnership activities & SOW.
Partner with the Sales Team on our commercial strategy and work cross: functionally on ABM and pipeline generation.
Optimize our ROI and budget to reach our targets. Work on increasing our Lead: quality and conversion rate. Find new, innovative ways to increase lead generation.
Own budgeting and forecasting for acquisition, track budget spent, report in ROI and Cost per Acquisition.
What they're looking for
- Work closely with our VP of Marketing and Global Marketing team to scale our: LatAm activities, predict revenue and build our acquisition engine.
- + years of proven experience in marketing.
- Strong background in demand generation through physical and digital activities.
- Proven analytical mindset. Ability to tell a story with data, articulate: what’s working and what’s not, and set a clear path for data-driven optimizations.
