The opportunity
At project44, we believe in better. We challenge the status quo because we know a better supply chain isn’t just possible—it’s essential.
What you'll do
Develop and implement the marketing plan to drive brand awareness and achieve: regional leads and pipeline goals
Build a strong partnership with the sales and SDR teams to collaborate on lead generation activities
Implement localized and integrated Account-Based Marketing (ABM) programs: that are strategically aligned with sales priorities and revenue targets. Leverage channels such as social media, digital platforms, website, events, PR & media, and other strategic partnerships to enhance targeted engagement with key accounts
Collaborate with central marketing functions, including Demand Generation,: Digital Marketing, Product Marketing, Corporate Communications & Content, Carrier Marketing, Customer & Partner Marketing, and the Design team
Take responsibility for regional events, from concept and audience targeting: to execution, including Tradeshows, regional sales events, and project44’s participation at third-party sponsored events
Work closely with the local arm of project44’s PR & Media agency to drive: awareness of the project44 brand through key media outlets, journalists, associations, and local influencers
What they're looking for
- Take ownership of content translation and localization using project44’s preferred agency
- + years of B2B marketing experience gained at SaaS or Enterprise software company
- Broad set of marketing skills across areas including demand gen, digital, social, events, and campaigns
- Familiarity with sales and marketing tools such as Salesforce, on24, Webflow and Marketo
