The opportunity
Datadog is seeking a Field Marketing Manager to develop and execute regional field marketing programs that drive pipeline, build brand awareness, and deliver exceptional customer experiences across the region. This is a true field marketing role spanning campaigns, account-based…
What you'll do
Develop and execute regional field marketing programs: including campaigns, account-based marketing, and events - that drive pipeline and strengthen Datadog's brand in market
Own the marketing pipeline generation outcome from conception to execution to results
Evaluate and prioritize third-party sponsorship opportunities based on: audience fit, brand visibility, and pipeline potential
Partner with Sales, field marketing teams, and Demand Gen/ABM to align target: account lists, build pipeline-driving campaigns, and convert event and program engagement into qualified pipeline
Collaborate with Communications and Partner Marketing to align messaging and: co-marketing opportunities across programs
Own on-site logistics and execution for events, ensuring high-touch, on-brand: delivery for customers, prospects, and partners
What they're looking for
- Track and report on program and event performance (pipeline influenced,: cost-per-lead, attendee quality) and use data to continuously optimize
- Act as the regional point of contact for field marketing strategy, keeping: regional leadership and global marketing ops aligned on status and risks
- Build toward a broader regional field marketing remit beyond events as the role and region matures
- + years of experience in B2B field marketing, ideally in enterprise: technology or SaaS, spanning campaigns and events rather than event execution alone with direct ownership of a regional field marketing program and budget
