The opportunity
Secure Every Identity, from AI to Human Identity is the key to unlocking the potential of AI. Okta secures AI by building the trusted, neutral infrastructure that enables organizations to safely embrace this new era.
What you'll do
Collaborate with the Field Marketing Team and Partner Marketing Team to: independently lead and execute various events, programs, and campaigns to support Okta's achievement of sales targets. Also, support the management of lead generation through closure across all activities and maintain the balance of pipeline goals.
Plan and execute the management of materials for campaigns, programs, and: events, exhibit materials, local and online events, and sales/field events, in coordination with the Head of Japan Field Marketing. Promote activities by working closely with the Sales team and SDRs during pre-event preparations to gain support for event success.
Execute event strategies and plans, and project manage the overall logistics: of participating events, on-site execution, and post-event results analysis.
Collaborate with various vendor teams to drive the planning and execution of projects and events.
Communicate with teams such as Sales, SE (Solutions Engineers), Inside Sales,: and, if necessary, the APJ Marketing team, functioning as a primary liaison.
Increase brand awareness and generate demand using a wide variety of: marketing methods in Japan, including account-targeted programs, trade shows, conferences, events, campaigns, direct mail, and webinars.
What they're looking for
- Effectively collaborate cross-functionally to define, project manage, and: execute event program goals, messaging, tactics, audience generation email campaigns, speaker plans, collateral creation, post-event lead processing and follow-up, and all other general logistics.
- Measure and analyze the results of marketing activities and the health of the: pipeline. Additionally, collect post-event feedback and create post-event reports and analysis.
- Experience in marketing activities driving demand generation, event planning: to execution, and campaign management, within B2B or B2C marketing.
- An expert in multi-tasking, prioritization, and schedule management, with: consistent proven results and experience in complex event programs involving partners, multiple product lines, and diverse cross-functional teams within the organization.
