The opportunity
Lead lifecycle marketing in West Africa; owning activation, retention, reactivation, and churn recovery across the full user funnel.
What you'll do
Lead lifecycle marketing in West Africa; owning activation, retention,: reactivation, and churn recovery across the full user funnel.
Develop strategies that maximise long-term client value through segmentation,: personalisation, automated journeys, and optimal product-channel combinations.
Unlock new user growth through product offering design, user education, and: operational campaigns that improve funnel conversion.
Establish and scale marketing best practices including A/B testing, CRM/email: journeys, and data-driven experimentation.
Drive revenue growth and trading volume uplift through targeted lifecycle: interventions, behavioural nudges, incentives, and gamification strategies using internal growth tools.
Measure, understand, and report on critical growth metrics to stakeholders across the organisation.
What they're looking for
- A minimum of 5 years of experience in lifecycle management.
- Experience in launching both large-scale and targeted campaigns throughout the user lifecycle.
- Well-versed and skilled in the areas of CRM/lifecycle management and email marketing/automation.
- Experience in user segmentation, customer lifecycle management, and A/B testing.
- Strong analytical capabilities related to user behavior analysis, user: retention strategy development in marketing funnels. Expertise in data mining, measurement, and analysis.
- Creative thinking for developing innovative marketing strategies and engaging campaigns.
- Crypto enthusiast or strong interest in cryptocurrency and blockchain products.
- Demonstrate ability to prioritize ruthlessly, balancing quick wins with longer-term strategic bets.
