The opportunity
The B2B Marketing team contributes to OpenAI's broader mission of ensuring responsible and widespread adoption of artificial intelligence. We are responsible for developing and executing strategies that drive awareness, engagement, and usage for OpenAI's products and platform.
What you'll do
Own the ChatGPT Work product marketing strategy: Define the audience, market opportunity, positioning, competitive strategy, and go-to-market priorities across professional users, teams, and enterprise customers.
Build a clear and differentiated product narrative: Explain what ChatGPT Work enables, when to use it, how it differs from a traditional chat experience, and how it complements Codex and other OpenAI products.
Lead the portfolio across launches and sustained adoption: Set priorities for major product moments while ensuring that customer education, activation, recurring usage, and ongoing demand do not disappear between launches.
Translate product capabilities into useful customer workflows: Turn advances across web, desktop, mobile, connected tools, and AI-assisted work into concrete examples, demos, stories, and programs that show how people complete real work.
Drive adoption from first useful task to team-wide usage: Partner with Product, Growth, Lifecycle, Customer Education, and Sales to improve discovery, activation, repeat workflows, team adoption, and expansion.
Shape the product through customer and market insight: Bring customer research, usage data, field feedback, competitive intelligence, and observed workflow barriers into product, packaging, and go-to-market decisions.
What they're looking for
- Build enterprise confidence and field readiness: Work with the administrator and governance PMM, buyer-focused marketers, and customer-facing teams to connect user value with deployment requirements, customer proof, executive buy-in, and a credible enterprise story.
- Lead cross-functional decisions and raise the quality bar: Align Product, Engineering, Growth, Creative, Comms, Sales, and Marketing around shared priorities; coach product marketers; and make clear choices about what matters most.
- Measure whether the work is changing customer behavior: Define success using meaningful indicators such as qualified adoption, activation, repeat usage, retention, team penetration, customer preference, and business impact.
- + years of experience in product marketing, product strategy, or closely: related go-to-market leadership roles, including ownership of a complex software, platform, or AI product.
