The opportunity
OpenAI is building the next generation of advertising for an AI-powered world. As AI changes how people discover information, explore possibilities, and make decisions, we believe this presents a huge opportunity for small and medium-sized businesses to connect with customers in new ways.
What you'll do
Own the SMB Ads web strategy and roadmap to grow qualified discovery, signup, and advertiser activation.
Grow organic discovery through search, content, and GEO. Test new ways to: help businesses find and evaluate OpenAI’s advertising offering.
Analyze journeys, funnels, and cohorts to identify conversion barriers and: prioritize high-impact improvements.
Run experiments across landing pages, messaging, navigation, personalization,: offers, and conversion flows. Use results to guide the roadmap.
Improve the journey from website visit to signup, onboarding, and first: campaign with Product and Ads Engineering.
Define instrumentation, test design, attribution, and reporting with Data: Science and marketing systems teams to measure incremental activation and advertiser value.
What they're looking for
- Launch useful web experiences with Content, Product Marketing, Design,: Engineering, and specialist agencies. Evaluate capabilities such as personalization, chat, and experimentation tools.
- Connect landing experiences to in-product, referral, and cross-sell: acquisition programs. Coordinate onboarding and engagement with Lifecycle Marketing.
- Use AI to accelerate research, prototyping, content, analysis, and: experimentation. Scale successful tests and communicate results clearly.
- Bring 4–7 years of experience in growth marketing, web strategy, organic: acquisition, conversion optimization, or product growth, with measurable acquisition, activation, or revenue impact.
