The opportunity
At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community.
What you'll do
Paid search campaigns across Google Ads and Microsoft Ads are executed with: accuracy and consistency, driving reliable new customer acquisition at scale across multiple accounts simultaneously.
Multi-million dollar monthly budgets are paced and managed with precision,: with spend alignment and campaign efficiency maintained across all accounts in close coordination with internal stakeholders.
Large-scale campaign structures, including keyword management, bid: strategies, ad copy, landing pages, and audience targeting, are continuously optimized and maintained within established testing frameworks and operational playbooks.
Campaign performance is tracked, analyzed, and presented on a regular: cadence, with insights surfaced proactively and campaign health issues identified and resolved before they impact results.
A/B tests and marketing experiments with Data Science, Analytics, and Product: teams are supported with meticulous records of campaign changes, budget pacing, and performance trends.
+ years of hands-on experience managing paid search campaigns directly within: Google Ads and Microsoft Ads platforms.
What they're looking for
- Experience managing large paid search budgets, with exposure to programs: involving $5M+ in monthly spend preferred.
- Strong analytical skills with demonstrated experience optimizing toward: performance metrics such as CPA, ROAS, ROI, LTV, and CAC.
- Proficiency in Excel or Google Sheets for performance analysis, budget tracking, and reporting.
- Proven ability to follow detailed operational processes and SOPs with: consistency, accuracy, and a high attention to detail across complex, multi-account campaign structures.
