The opportunity
At Affirm, we exist for the moments that matter—giving people a clear, predictable way to pay over time, with no hidden fees, no surprises, and no tradeoffs on what matters most.
What you'll do
Own the go-to-market for a product line or segment end to end: rollout design, enablement, and the adoption target you're driving toward.
Turn inputs from cross-functional stakeholders like Product, Pricing, and PMM: into a coherent GTM strategy, and track adoption against goal.
Fluently navigate different perspectives on the same launch: the exec "why it matters," the customer value proposition, and the rep's reasons to believe.
Build and maintain the materials, processes, and playbooks the field needs.
Sit close to the field, and turn what you hear into recommendations for Product Marketing.
Analyze performance data to find where a launch is stalling, and flag risks early.
What they're looking for
- + years of experience in go-to-market strategy, product marketing, revenue or: sales operations, ideally in FinTech, SaaS, or another high-growth environment.
- A track record of owning a go-to-market motion or product line end to end,: rollout through adoption, within a defined scope.
- You've been handed vague "go make this work" instructions, then built a: solution that resonated with stakeholders and customers.
- Experience working cross-functionally with Product, PMM, Client Success, Sales, Analytics, Legal, or Pricing.
