The opportunity
We are looking for a Product Manager to own the marketing agent layer as a product: the agents marketers interact with, the marketing workflows those agents execute, and the context that makes agentic output reliable. You will treat the marketing organization as your user base and the agent layer as your product.
What you'll do
Own the product roadmap for the marketing agent layer: prioritize use cases by business impact, feasibility and risk, and propose delivery sequencing
Map marketing processes end to end, identify where agents remove or reshape: steps, and publish the target-state process before an agent is built
Write requirements, acceptance criteria, and success metrics for each agent: workflow, and define the system actions each workflow needs
Co-author the agent governance standard with other marketing technology teams
Run cross-functional forums to surface dependencies, resolve blockers and: keep Marketing, Data and platform teams aligned
Own user communication and backlog impact when agents fail
What they're looking for
- Measure and report adoption, roadmap status, risks and decisions to: stakeholders from individual contributors to executives in plain language
- Drive adoption across marketing with enablement, documentation, office hours and feedback loops
- + years in Product Management, Marketing Technology, Marketing Operations or Platform roles
- Working knowledge of MCP-based integrations, agent frameworks and LLM APIs: and how they connect to enterprise systems
