The opportunity
Amplitude is the leading AI analytics platform, helping over 4,700 customers—including Atlassian, Burger King, NBCUniversal, and Square—build better products and digital experiences. With powerful AI Agents embedded across our platform, teams can analyze, test, and optimize user experiences faster than ever.
What you'll do
Define Amplitude’s product narrative and positioning: Own the overarching product marketing strategy and point of view across our multi-product portfolio, including analytics, Statsig, and proactive agents. Develop a differentiated point of view and way to bring the company’s worldview to life, staying close to how teams at all stages of maturity curve are building.
Lead GTM strategy for major products and launches: Partner with Product and Engineering to bring new products and capabilities to market—from positioning and messaging to launch strategy, enablement, customer proof, and adoption. Set a creative approach that caters to the audience, market, and maturity of each product.
Build and coach a high-performing AI native PMM function: Set the team’s priorities, operating cadence, and bar for quality while developing PMMs into stronger strategists and storytellers.
Turn customer and market insight into strategy: Develop a deep understanding of our customers, competitors, and market dynamics. Bring those insights back to Product, Engineering, and GTM to influence the product and experiments.
You’re a player-coach by nature—you can set strategy and lead a team, but: you’re equally comfortable writing the positioning, building the narrative, jumping into a customer conversation, or helping shape a demo.
You have an AI-native mindset and a point of view on how AI is changing: products. You build yourself and have a vision for how PMM should be structured around AI.
What they're looking for
- You’re an exceptional multi-audience storyteller . You can make a complex: technical product compelling to an engineer, useful to a product leader, and strategically important to an executive.
- You are high agency . You don’t wait for the perfect brief or a fully formed: playbook; you push your team to make the first draft, test it with customers, learn quickly, and keep improving.
- You thrive in ambiguity and change . You’re comfortable operating at the: intersection of Product, Engineering, Sales, and Marketing, and you know how to create clarity when the product and market are still evolving.
- + years of product marketing experience, including significant experience: leading product marketing strategy for technical, enterprise, SaaS, developer, data, or AI/ML products.
