The opportunity
OpenAI is building the next generation of advertising for an AI-powered world. As AI changes how people discover information, explore possibilities, and make decisions, we believe this presents a huge opportunity for small and medium-sized businesses to connect with customers in new ways.
What you'll do
Lead the function’s strategy, roadmap, operating model, and adoption. Connect: platform investments to measurable advertiser and business outcomes.
Define a unified prospect, account, contact, and advertiser data model.: Establish standards for identity, data quality, provenance, freshness, confidence, and consent.
Combine market, intent, behavioral, product, CRM, campaign, and: customer-success signals to improve targeting and customer engagement.
Design enrichment and verification workflows. Evaluate in-house capabilities,: platforms, vendors, APIs, AI, and human review to select effective solutions.
Develop scoring and next-best-action models using customer fit, intent,: activity, reachability, lifecycle stage, and growth potential.
Connect intelligence to action across sales, marketing, product, paid media,: partners, and lifecycle journeys through coordinated routing and activation.
What they're looking for
- Enable marketers to create audiences, configure triggered journeys, run: experiments, and execute campaigns through intuitive systems with quality checks and approvals.
- Build feedback loops that use outreach, engagement, conversion, spend,: retention, churn, and customer-success outcomes to improve targeting and lifecycle decisions.
- Measure data quality, coverage, targeting accuracy, deliverability,: conversion, and incremental value. Establish permissions, suppression, auditability, and provider-performance standards.
- Bring substantial experience building go-to-market systems, customer-data: products, growth platforms, lifecycle infrastructure, revenue systems, or marketing technology.
