The opportunity
The Upmarket Strategy team designs and executes marketing campaigns that drive pipeline growth across Mid-Market and Corporate segments. Partnering closely with Sales, Product Marketing, Customer Marketing, and Revenue Operations, the team brings go-to-market strategies to life…
What you'll do
Build and execute integrated marketing campaigns across digital, field,: executive, ABM, and sales channels that drive pipeline and revenue.
Own end-to-end campaign execution, including audience strategy, landing: pages, invitations, nurture programs, sales enablement, and performance optimization.
Develop channel strategies across paid, earned, and owned media aligned to: audience, industry, competitive, and customer lifecycle priorities.
Recruit and manage executive speakers, customer advocates, and industry experts to elevate program impact.
Create AI-enabled campaign playbooks and identify opportunities to improve: reach, experimentation, and answer-engine visibility.
Lead field program execution, including venue selection, vendors, contracts,: production, logistics, staffing, and onsite delivery.
What they're looking for
- Manage program budgets, evaluate trade-offs, and optimize investment based on business performance.
- Partner with Sales, Product Marketing, Revenue Marketing, and Data teams to: define targeting, align execution, and accelerate pipeline.
- Present campaign performance, risks, and recommendations to senior: stakeholders and influence business decisions.
- Build strong cross-functional relationships while effectively prioritizing,: challenging, and navigating competing requests.