The opportunity
At Braze, we have found our people. We’re a genuinely approachable, exceptionally kind, and intensely passionate crew.
What you'll do
Decisioning Studio product marketing including positioning, messaging: architecture, launch strategy and execution, competitive strategy, pricing and packaging input, and the field narrative. Every decision about how this product reaches the market runs through you.
Technical audience credibility. Own how Braze explains decisioning to data: engineers, architects, platform owners, and technical evaluators. These are audiences that will not tolerate marketing that skates over how something actually works.
Competitive strategy for decisioning and AI-driven personalization. Know this: competitive set cold, and turn that knowledge into positioning that wins deals rather than positioning that describes the market.
Your contribution to the Data & AI portfolio narrative. Decisioning Studio: doesn't stand alone. You'll partner with the PMMs who own the Braze Data Platform, observability, Account Objects, Operator, and Agent Console to build the overarching story that explains why these products belong together.
Roadmap influence. Partner with Product Management and Engineering as a: genuine strategic peer, bringing market and customer insight that shapes what gets built, not just how it gets announced.
Translate genuinely complex technology into language that lands. Decisioning: logic, large language models, agentic systems, data infrastructure — you make hard things clear without making them shallow, and you adjust register for the room without losing substance.
What they're looking for
- Run launches that don't stop at the launch. Take Decisioning Studio releases: from positioning through field readiness, and build the sustained motion that drives adoption and expansion on an ongoing basis, not just the moment of announcement.
- Build and own the marketing plan for your products. You will partner with our: demand, brand, and communication team members to build, execute, and measure every strategy and tactic.
- Own pricing and packaging input. Partner with Pricing, Product, and Finance: on how decisioning capabilities are packaged and monetized, and make sure the story holds together for customers and for the field.
- Enable the field to sell a technical product with confidence. Partner with: the PMM GTM team to build the narratives, plays, and assets that let Sales, Solutions Consulting, and CS support our customers and prospects.
