The opportunity
As a Lifecycle Manager, you will take ownership of the lifecycle communication strategy for a core domain within our Lifecycle team. In this role, you will bridge customer insight and business growth by translating analytics into impactful customer journeys, optimising customer…
What you'll do
Own and evolve the lifecycle communication strategy within your focus domain: to drive user engagement, activation, and long-term retention.
Collaborate closely with Analytics teams to decode customer behaviour,: extract actionable conclusions, and transform insights into effective campaign strategies.
Partner with Product Marketing to translate complex product features and: benefits into clear, compelling customer messaging.
Design and execute targeted initiatives focused on optimising customer: Lifetime Value (LTV) and driving Primary Account adoption.
Proactively identify new growth opportunities, taking full ownership to push: strategic initiatives forward across cross-functional teams.
Champion innovation by integrating AI agents and automated workflow tools to: streamline campaign execution and elevate personalisation.
What they're looking for
- Establish holistic A/B testing frameworks and longitudinal experimentation: models to continuously measure LTV impact.
- Serve as a key CRM voice for senior leadership, translating campaign: performance into high-level business insights.
- + years of experience in lifecycle marketing, CRM, or customer growth roles.
- Proven track record of developing multi-channel lifecycle strategies that: deliver measurable impact on engagement, retention, and LTV.
