The opportunity
At Braze, we have found our people. We’re a genuinely approachable, exceptionally kind, and intensely passionate crew.
What you'll do
Build, QA, and deploy prospect email nurture campaigns and sequences,: including Media and Entertainment, Retail, Financial Services industry drips and product-aligned sequences
Run A/B tests across subject lines, CTAs, and content to improve open rates,: click-through rates, and MQL conversion
Maintain audience segmentation, Canvas logic, and suppression rules for existing nurture flows in Braze
Partner with Marketing Operations on campaign tracking and integration with: our lead scoring model in Salesforce
Produce monthly prospect email metrics reports
Explore AI-powered tools and workflows to improve email personalization and execution efficiency
What they're looking for
- years of experience in email marketing, CRM marketing, or lifecycle marketing
- Hands-on experience building and managing email campaigns in a marketing: automation platform - experience Marketo is a strong advantage
- A data-driven approach to email optimization: you use performance data to identify what's working, form a hypothesis, and test it
- Solid understanding of segmentation, list management, lead scoring, and email deliverability fundamentals
