The opportunity
At Braze, we have found our people. We’re a genuinely approachable, exceptionally kind, and intensely passionate crew.
What you'll do
Own the end-to-end strategy and execution for customer lifecycle marketing: campaigns, including always-on journeys, product adoption programs, upsell campaigns, and event audience development
Build and optimize customer lifecycle campaigns, Canvases, and segments in: the Braze platform, including complex audience logic, multi-step journey orchestration, A/B experimentation, and AI personalization
Manage the customer campaign calendar: Tracking deadlines, and ensuring programs launch on time, on brief, and against clear success metrics
Translate high-level lifecycle strategy from the Director into executable,: multi-channel programs with defined goals, audiences, and measurement frameworks
Actively explore and implement AI-powered workflows: including BrazeAI Operator™ and Agent Console™— to drive personalization at scale, increase campaign efficiency, and reduce manual build complexity
Drive cross-functional alignment with Customer Success, Account Management,: Product Marketing, Content, Product Analytics, Growth Engineering, and Global Campaigns to ensure lifecycle programs are coordinated with go-to-market motions and CSM activity
What they're looking for
- Document Braze@Braze AI testing efforts, use cases, and learnings for: internal enablement and external storytelling
- Understand the impact of your programs on retention, expansion, and upsell: pipeline; set and achieve goals that align with driving customer growth for the overall business
- + years of experience in lifecycle, CRM, or customer marketing, with a strong focus on B2B SaaS
- Hands-on Braze platform experience required: you must be comfortable independently building and launching complex campaigns and Canvases in Braze, including Liquid logic and multi-step journey design
