The opportunity
Notion is looking for an experienced Lifecycle Marketing Manager, Campaign Strategy & Execution to develop and execute campaigns that help users discover value, adopt key workflows, and deepen their use of Notion.
What you'll do
Own the campaign portfolio. Independently lead a portfolio of launch,: one-off, and evergreen lifecycle campaigns with clear prioritization and predictable delivery.
Turn opportunities into strategies. Translate product launches, lifecycle: moments, and business priorities into clear objectives, audiences, journeys, channel plans, and success metrics.
Build high-impact lifecycle programs. Develop campaigns across onboarding,: activation, adoption, collaboration, monetization, retention, and resurrection.
Execute from brief to measurement. Own audience creation, build, QA,: localization, launch readiness, and post-campaign analysis across email and in-product messaging.
Improve foundational journeys. Audit existing programs and recommend which: should be maintained, improved, rebuilt, or retired; lead the rebuild of priority onboarding or adoption journeys.
Raise the experimentation bar. Develop testable hypotheses and use: segmentation, personalization, holdouts, and A/B tests to understand incremental impact.
What they're looking for
- Measure customer and business outcomes. Connect campaigns to activation,: product adoption, collaboration, conversion, retention, or qualified sales outcomes—not only opens and clicks.
- Lead cross-functional delivery. Coordinate dependencies across Product,: Engineering, Data Science, Product Marketing, Marketing Operations, Demand Generation, Sales, and external partners.
- Create repeatable systems. Turn recurring campaign work into templates,: playbooks, and reusable operating patterns that improve quality and velocity.
- Enable safe self-service. Help cross-functional partners execute effectively: while maintaining Lifecycle's strategic, customer-experience, and quality standards.
