The opportunity
The team brings Link’s brand and product stories to life through compelling, platform-native organic social content. Working closely with Brand, Creative, and agency partners, we turn strong ideas into high-quality storytelling that informs and engages audiences.
What you'll do
Steward Link’s brand promise, brand voice and tone and creative standards for: the organic social channels (in particular, Instagram, TikTok, and X); you're the internal authority on what on-brand looks like within the organic channel working in close partnership with our head of brand internally
Translate Link’s broader brand positioning into social-specific strategies: and briefing frameworks the agency can work from with clear guardrails
Evaluate and pressure-test agency-originated ideas for brand integrity before: they get produced; catch what's off and redirect with specificity.
Partner with our Head of Brand to ensure social is a genuine expression of: brand health, a testing ground, and a helpful input to shape the evolution of our brand over time based on learnings.
Evolve platform-specific strategies with clear rationale: which channels we're on, what role each plays, what "winning" looks and feels like on each
Bring platform fluency to evaluate whether agency ideas are actually native: to each channel, knowing the difference between a post that was adapted for TikTok and one that was built for it
What they're looking for
- Guide the agency on format choices, creative approaches, and content types: per platform; your direction should make their output sharper
- Stay ahead of platform shifts; be the internal authority on what's changing: and what it means for our creative approach and channel mix
- Own the agency relationship day-to-day: brief quality, feedback quality, creative reviews, and the overall standard of the work coming out of the partnership
- Write and refine briefs that give the agency enough strategic and creative: direction to produce strong first drafts
