Loyalty Program Strategy Lead (all genders)Active
The opportunity
Loyalty and retention are two of the strongest levers we have for growing customer lifetime value and profit. As Lead, Loyalty & Customer Lifecycle, you own the strategy and end-to-end delivery of HelloFresh Group’s loyalty program across our global markets and brands.
What you'll do
Architect and own the end-to-end loyalty program, from how it works (points,: tiers, missions, rewards) to the financial models and business cases behind it.
Define the reward economics and program roadmap, turning company strategy: into quarterly OKRs and a clear path for how the program evolves.
Lead multi-market rollouts, including legal compliance, customer communication and migration planning.
Own the CRM strategy for the program, covering journey design, segmentation: and multi-channel campaigns across email, push and SMS.
Design lifecycle interventions tied to key milestones such as enrollment,: points thresholds, redemption nudges and churn risk.
Manage CRM dependencies with platform and ops teams, catching eligibility,: frequency and data issues before they reach customers.
What they're looking for
- Design and interpret A/B experiments for program variants, CRM campaigns and: feature launches, then turn the results into decisions.
- Build and maintain financial models that quantify program cost, AOV impact: and customer lifetime value, refining them as experiment data comes in.
- Define and track the KPIs that signal program health, including opt-in,: redemption, engaged users, points burn and virality, and use them to spot untapped opportunities.
- Identify and evaluate brand partnership opportunities for the reward store,: such as gift-with-purchase and co-branded rewards, building the business case by market and aligning with Corporate Partnerships.
