The opportunity
We are seeking an experienced Market Strategy & Activation Director to lead the strategy, performance, and execution of a multi-market retail engagement program within a highly regulated industry (tobacco/nicotine).
What you'll do
Own the overarching field strategy and activation approach across all: participating markets, translating client objectives into clear priorities, expectations, and actionable plans for Market Managers.
Establish consistent standards for market execution while allowing teams to: respond intelligently to local market dynamics, retailer needs, consumer behavior, and emerging opportunities.
Maintain a holistic view of program performance, identifying trends, risks,: opportunities, and operational needs across markets.
Partner with agency and client leadership to evolve program strategy based on: field performance, business priorities, and marketplace learnings.
Lead, coach, and develop a team of Market Managers, establishing clear: expectations and accountability for performance within each market.
Create a strong operating rhythm across the field organization through: regular communications, performance reviews, market check-ins, and sharing of best practices.
What they're looking for
- –10+ years of experience in field marketing, experiential marketing, retail: engagement, brand activation, shopper marketing, or related disciplines.
- Significant experience leading multi-market or distributed field teams,: including direct management of managers or senior field leaders.
- Demonstrated ability to translate broader business and marketing objectives: into effective field strategies and execution plans.
- Experience overseeing complex, high-volume consumer-facing programs with: multiple stakeholders and operational workstreams.
- Strong understanding of compliance requirements and operational rigor,: ideally including experience within regulated industries.
- Proven ability to analyze field performance, identify meaningful patterns,: and turn insights into actionable recommendations.
- Strong people leadership skills with a track record of training, coaching,: developing, and holding teams accountable.
- Excellent communication and presentation skills with the ability to: effectively engage field teams, agency leaders, clients, and retail partners.
