The opportunity
As a Marketing Analytics Lead at Anthropic, you will own how we measure marketing. You'll build and run a single measurement framework that shows how marketing activity turns into pipeline, revenue, and product usage, and you'll make that framework something marketers and executives actually use to make decisions.
What you'll do
Own the marketing measurement framework that connects marketing activity to: pipeline, revenue, and product usage
Set the direction for the framework and extend it to programs it doesn't cover yet
Define marketing metrics clearly and get cross-functional teams to agree on definitions early
Build and maintain the data models that power marketing reporting
Develop dashboards that marketers and executives rely on in their weekly reviews
Teach marketers and executives how the metrics work, and keep teaching as the metrics evolve
What they're looking for
- Experience building marketing measurement for both enterprise sales-led and product-led growth motions
- Familiarity with marketing attribution models and their practical tradeoffs
- Experience presenting metrics and insights directly to executives and shaping: how leadership reviews performance
- A background in data science, analytics engineering, or marketing operations
- Experience working with CRM and marketing automation data, such as Salesforce and related tooling
- Experience standing up a measurement practice where one didn't exist before
- Familiarity with how finance and sales strategy teams think about pipeline and forecasting
