The opportunity
Join us in our mission to transform the way people shop and eat, where impact, innovation, and growth drives everything we do.
What you'll do
Promotional Calendar Execution: Own the day-to-day execution of the Middle East promotional calendar, translating the quarterly plan into targeted campaigns across the customer lifecycle: acquisition, activation, retention, and win-back.
Promo Strategy Development: Contribute to the development of strategies focused on how value propositions can change customer behavior and drive ROI for Deliveroo and our Partners.
CRM & Lifecycle Campaigns: Work with CRM and Tech to build and deploy in-app and lifecycle campaigns, ensuring offers reach the right customer segment at the right moment.
Campaign Set-up & Accuracy: Own the set-up of promotions end-to-end - eligibility, caps, dates, and copy - so every offer goes live as briefed and on time.
Customer-centric Programmes: Work with Data Science to translate customer and performance data into promo mechanics that are genuinely relevant, not just discounted.
Budget Tracking: Own campaign-level budget tracking and reporting, flagging when a promotion’s ROI or margin impact is off plan.
What they're looking for
- Performance Optimization: Own weekly reporting on in-flight campaign performance and post-campaign analysis, identifying what worked, what didn’t, and what’s worth testing next.
- Test & Learn Agenda: Design and run local test-and-learn experiments, feeding results back into the broader promotional strategy.
- Competition Monitoring: Keep on top of competitor trends and market activity to keep our offers sharp and well-positioned.
- Customer Advocacy: Champion the consumer voice, ensuring every promotion offers genuine value rather than just a lower price.
