The opportunity
Our mission is to transform the way you shop and eat, bringing the neighbourhood to your door by connecting consumers, restaurants, shops and riders. We are transforming the way the world eats and shops by making access to food and products more convenient and enjoyable.
What you'll do
Set the direction for social in France , leading our strategy and roadmap: across always-on activity, brand campaigns, commercial priorities, cultural moments and reactive opportunities, with a focus on building brand equity, consideration and cultural relevance.
Turn global thinking into locally relevant work , translating brand and: campaign strategies into social-first ideas, formats and executions that resonate with French audiences and feel native to each platform.
Lead our French social presence , overseeing channels including Instagram,: TikTok, Facebook and YouTube, as well as the content calendar, tone of voice and community engagement approach.
Bring teams and partners together , acting as the senior social lead for: France and collaborating across local Marketing, Brand, Media, Commercial, PR, Global and European Social teams to embed social early in campaign planning and share learnings across markets.
Lead creative delivery and partnerships , managing agency partners and: influencer activity from briefing and production through approvals and launch, ensuring work meets the right creative, strategic and operational standards.
Keep Deliveroo connected to culture , monitoring French culture, creators,: communities, trends, platform behaviours and competitors to identify credible opportunities for Deliveroo to join or lead conversations.
What they're looking for
- Turn performance into progress , establishing effective ways of working,: reporting on social performance and community insights, and using those learnings to optimise content, campaigns and channel strategy. You’ll also coach junior team members and contribute to raising social standards across markets.
- Deep social and cultural expertise , with strong knowledge of major platforms: including Instagram, TikTok, Facebook and YouTube, alongside an excellent understanding of French culture, internet behaviour, creators, communities and trends.
- Flawless written French and excellent English communication skills , with the: judgement to develop distinctive, accurate and culturally relevant brand communications.
- Strong strategic and creative judgement , with experience developing social: strategies and campaigns that build brand visibility, engagement and cultural relevance, from initial strategy and briefing through execution, optimisation and reporting.
