The opportunity
At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive.
What you'll do
Own vertical strategy and integrated programs Design and execute large,: orchestrated tentpole programs for our priority verticals (no more than 2 per quarter) — multichannel activation spanning digital, live events, paid media, social, and press — that bring our value proposition and industry point of view to life for a defined buyer (e.g., hospital CFO, healthcare operations leader, dealer principal/service manager).
Build and maintain a thought leadership agenda for each prioritized vertical:: original research, proof points, and points of view that establish Lyft as the transportation authority in that space.
Lead Healthcare as the highest-revenue priority, and scale the model to new: verticals Own the strategic objective for Healthcare: defend Lyft's market leadership in NEMT (Non-Emergency Medical Transportation) while identifying and building new growth avenues within the segment.
Treat Healthcare as the proof-of-concept for vertical GTM: once the content, demand gen, and enablement model is working there, codify what worked into a repeatable playbook.
Scale that playbook to other priority verticals (e.g., Automotive,: Universities, Hospitality/Events) as "Scalable Growth" opportunities — each with its own buyer, core transportation problem, and proof points, but built on a shared, repeatable "ROI playbook" methodology (defined vertical narrative → targeted demand gen → sales enablement → measured pipeline impact).
Drive cross-functional alignment and partnership Build a strong, trust-based: partnership with Sales and Product leadership; represent vertical marketing's point of view in cross-functional and executive forums.
What they're looking for
- Produce vertical-specific content and proof points that support Sales: conversations and strengthen our positioning with target buyers.
- Partner with Sales on account-based marketing (ABM) for priority accounts,: and support full-funnel marketing ownership: from vertical paid demand generation and lead qualification (MQL/SQL definitions) through to sales handoff.
- Bring together marketing, sales, and product perspectives across mid-market: and enterprise segments. This role is the connective force that pulls a multi-faceted go-to-market motion into a coherent, audience-first strategy.
- Scale through agencies and partners Manage relationships with marketing and: creative agencies to scale program execution, from campaign development through multichannel activation.
