The opportunity
The Marketing Operations team is responsible for the systems, processes, and data infrastructure that power Stripe's global marketing engine. We partner closely with Growth Product, Growth Marketing, Regional Demand and Field Marketing, Lifecycle Marketing, Sales Development,…
What you'll do
Act as the program manager for 1-2 initiatives at a time. Examples include the following.
Digital channel effectiveness: Improve digital campaign performance through personalization, content optimization, audience optimization. Include recommendation system interlock.
Measurement: Give every campaign a consistent identity; connect marketing: activity, spend, engagement, leads, and downstream outcomes.
Account-Based Marketing (ABM): Identify target accounts, coordinate account-based campaigns, personalize account experiences, capture engagement, measure account penetration.
Online Event Production & Community: Digital event promotion, registration, online attendance, content delivery, community engagement, and follow-up/measurement.
Program management responsibilities include
What they're looking for
- + years of experience in B2B marketing operations/technology or a related: program management role in a high-growth technology environment
- + years of experience working day-to-day on some or all of the following: marketing automation platforms, CRM platforms, audience targeting and personalization, marketing campaign measurement, account based marketing, and online events (webinars)
- + years of experience in end-to-end program management of cross-functional: marketing, sales, and engineering initiatives
- Experience building AI agents, including examples of agents you have deployed: and examples of ways you are using AI on a daily basis beyond chat
- + years of experience doing your own analysis using queries, dashboards, and: AI and partnering with analysts and data scientists for more complex analytics needs
- + years of experience defining your own scope and goals and collaborating: with a distributed, global team to deliver on them
- Excellent written and verbal communication skills, including the ability to: convey complex operational concepts to diverse stakeholders across marketing, sales, and engineering
- Experience managing prospect or marketing database programs, including data: enrichment, hygiene, and growth using first-party and third-party data sources
