The opportunity
Replit is investing seriously in paid media — TV, CTV, online video, out-of-home, audio, social, and search — and we need the person who makes that investment work. This role is the internal owner of our media program: you'll direct our external media agencies, pressure-test…
What you'll do
Agency leadership: Serve as the primary day-to-day partner to our media agencies. Set strategy direction, write clear briefs, run planning cycles and QBRs, and hold partners accountable for performance, optimization, quality, and business results.
Plan interrogation: Review and challenge agency recommendations across every channel — TV, CTV, OLV, OOH, audio, social, search, programmatic. Catch weak rationale, frequency saturation risks, and budget misallocations before plans get approved.
Budget stewardship: Own media budget pacing, forecasting, authorizations, and reconciliation in partnership with Finance. Monitor spend and delivery mid-flight, flag risks early, and drive reallocations when the data says to.
Media strategy & planning: Lead annual, quarterly, and campaign-level planning with the agency. Make sure plans reflect our audiences, product moments, competitive pressure, and business goals — not just what's easy to buy.
Measurement & accountability: Define campaign KPIs and measurement frameworks with the agency and our analytics team. Own wrap reports, drive a test-and-learn agenda (incrementality, brand lift, MMM as we scale), and go beyond CPMs and impressions to reach efficiency and cost-per-outcome.
Executive reporting: Distill campaign and channel performance into clear recommendations for marketing leadership. Tell us what worked, what didn't, and what we should do differently — with numbers behind it.
What they're looking for
- Cross-functional alignment: Partner with Brand, Growth, Creative, Product Marketing, Social, and Comms so media plans amplify what the rest of marketing is building, and so creative assets fit the placements we're buying.
