The opportunity
Toast creates technology to help restaurants and local businesses succeed in a digital world, helping business owners operate, increase sales, engage customers, and keep employees happy. The Mid-Market Sales Executive is responsible for sales and revenue growth in their assigned, targeted accounts.
What you'll do
Lead efforts to grow Toast market share in the multi-unit restaurant industry: through establishment and cultivation of ongoing relationships at the C-Suite level through research, cold-calling and networking to develop a qualified pipeline of prospects.
Create demand by educating prospects on the Toast value proposition of: products and solutions through demonstrations and presentations communicating a compelling purchase rationale.
Cultivate relationships with business partner counterparts who sell and: support complementary applications and services to point of sale systems serving the restaurant industry
Plan, direct and coordinate sales support activities, including management of: the sales pipeline through Toast sales tools (Salesforce)
Involved in all phases of the sales lifecycle including: identifying and developing leads; meeting with clients; developing value propositions; financial deal structuring; contract negotiation and closing
Understand the competitive landscape (strengths, weaknesses, benefits) and: determine how to position Toast to win
What they're looking for
- Collaborate with Account Service and Implementation Teams to ensure that: expectations set during the sales process are met in delivery
- Own your own leverage. Continuously identify the repetitive parts of the role: — research, prep, notes, follow-up, list building and systematically get them off your plate, so the majority of your week is spent in live conversation with operators.
- Work evidence, not alphabetical order. Prioritise accounts based on: observable change in the operator's business: expansion, ownership change, hiring patterns, guest feedback trends, visible technology, and disqualify unworkable accounts quickly so your capacity concentrates where it can actually close.
- Treat your book as an asset you maintain. Keep account and contact records: accurate, current, and deduplicated, understanding that routing, scoring, and every AI-assisted workflow is only as good as the data underneath it.
