Paid Search Lead (Experimentation & Measurement)New
The opportunity
We are looking for a highly strategic and analytical Marketing Measurement & Testing Lead (Individual Contributor), Paid Search (m/f/x) to drive the evolution of our Paid Search advertising efforts. This is a high-impact individual contributor role, sitting at the intersection…
What you'll do
Serve as the go-to expert on Paid Search, providing strategic guidance on: Google Ads (Search, Shopping, AI Max), with a deep understanding of platform mechanics, auction dynamics, and optimisation levers.
Anticipate and adapt to platform updates, leveraging industry trends and data: insights to drive continuous innovation and stay ahead of the curve.
Collaborate with platform partners to pilot new solutions, enhance: measurement capabilities, and improve efficiency.
Advise and collaborate with the Paid Search Campaign Ops team, ensuring: platform strategies are optimised with best-in-class practices and advanced ad tech solutions.
Own the Paid Search experimentation roadmap, spanning bidding signal: optimization, landing pages, and audience and keyword targeting, with a clear framework for rigour, scalability, and cross-team knowledge-sharing.
Develop and refine experimentation frameworks, including A/B tests,: Incrementality lift tests (Geo lift / conversion/user based tests), and attribution modelling.
What they're looking for
- Analyse test results to inform data-driven decisions and uncover new growth opportunities.
- Collaborate with analytics, data and Strategy & Operations teams to: continuously align on testing timeline and priorities.
- Ensure proper budgeting processes, including daily and weekly pacing, are: aligned with strategic goals and seasonality.
- Partner with Product and AdTech on the development of measurement: infrastructure, attribution models, automation tooling, and campaign technology, acting as the primary Paid Search voice in cross-functional initiatives.
