The opportunity
OpenAI's Marketing team helps customers understand, adopt, and get value from OpenAI's products and platform. Within Ads Marketing, Partner Marketing is responsible for building the ecosystem that helps advertisers access, activate, measure, and grow on ChatGPT through the partners they already work with.
What you'll do
Support our overall ecosystem strategy in identifying partners, programs, and: investments that can drive advertiser adoption, revenue, and ecosystem growth.
Develop differentiated go-to-market strategies across technology,: measurement, and other strategic partner segments.
Build and scale partner marketing frameworks that prioritize resources based: on partner potential, advertiser impact, and business opportunity.
Design and execute integrated co-marketing programs across launches,: campaigns, events, content, webinars, customer stories, and other demand-generation channels.
Partner with product and our partnerships teams to translate strategic: relationships and product integrations into compelling advertiser-facing value propositions.
Drive advertiser acquisition and activation through partners, including: programs designed to onboard new advertisers, grow spend, and accelerate adoption of new capabilities.
What they're looking for
- Create scalable partner enablement programs and marketing materials that help: partner sales and customer teams confidently position and sell ChatGPT Ads.
- Develop joint messaging, positioning, launch narratives, and marketing assets: in close partnership with Product Marketing, Communications, Product, Legal, and Brand.
- Identify and develop customer and partner stories that demonstrate how: advertisers are using ChatGPT Ads and the impact of conversational advertising across the customer journey.
- Establish measurement frameworks for partner marketing, connecting programs: to advertiser activation, pipeline, revenue, product adoption, and other business outcomes.
