The opportunity
Gusto is looking for a seasoned performance marketer to own execution across paid social and emerging acquisition channels — testing new platforms, formats, and tactics to find what works before scaling. This is a high-visibility role at the intersection of performance…
What you'll do
Own paid social strategy and execution across Meta, LinkedIn, Reddit, Quora,: and TikTok, driving full-funnel campaigns from brand awareness through retargeting and conversion, with accountability to pipeline and revenue targets.
Manage significant, multi-million dollar budgets with rigor, including: campaign pacing, forecasting, budget-vs-actuals analysis, and making the case for paid social investment in imperfect attribution environments.
Apply and help refine Gusto's paid acquisition measurement framework,: including attribution philosophy and budget allocation principles, in partnership with the broader marketing team.
Lead creative strategy and testing at scale: briefing creative studios and agencies, structuring meaningful experiments, interpreting complex data sets to drive actionable insights, and building a clear learning roadmap.
Serve as the team's go-to expert on paid social and AI-powered marketing: workflows, documenting playbooks and best practices for the paid acquisition team.
Use AI tools as a consistent, habitual part of your workflow: generating campaign briefs, developing copy variants, accelerating audience research, and building reusable systems that raise the bar for the whole team.
What they're looking for
- Identify, test, and validate new digital media channels and formats beyond: core paid social — such as Google Demand Generation campaigns and ChatGPT ads — running structured pilots, defining success criteria upfront, and making the call on scale vs. kill within existing budget guardrails.
- Partner with Web Marketing to align on landing page strategy, message match,: and post-click conversion, because paid social performance doesn't end at the click.
- Align with the Brand and Influencer team to run the organic-to-paid feedback: loop — turning proven organic and influencer content into paid scale, and feeding results back to sharpen what earns that investment next.
- Collaborate with Engineering to launch new pixels and tracking, troubleshoot: platform-side issues, and QA implementations — keeping measurement reliable as tracking needs evolve.
