Principal Brand Content & AI Search VisibilityActive$223K

Databricks
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The opportunity

We're looking for a content lead who sits at the intersection of brand content storytelling and AI-era discoverability. You will own the creation of high-quality and high-volume brand content, ensuring that content is structured, distributed, and measured to win visibility across AI answer engines.

What you'll do

  • The content roadmap is driven by evidence. You've stood up ongoing GEO/AI: answer analysis, and every major content bet ties back to a documented gap — where the brand is underrepresented, inaccurate, or absent — requiring gap-analysis skills and fluency with GEO/AI-visibility diagnostics.

  • Business priorities and content output are in lockstep. The roadmap (blogs,: video, web pages, thought leadership) is visibly built from business objectives, audience search intent, and product priorities, and stakeholders can trace any piece of content back to a prompt that justified it — requiring sharp prioritization judgment and the ability to translate business strategy into editorial direction.

  • A multi-resource content engine runs smoothly. Agencies, freelance: contractors, internal writers/producers, and AI content agents are each matched to the content types they're best suited for; workflows include adequate content review, and handoffs don't create bottlenecks — all of which require strong orchestration and tool/vendor/contributor management skills.

  • Every piece of published content clears the bar you’ve set for that medium.: You're the final editorial checkpoint on all content — agency, contractor, internal, or AI-generated — and your revision notes are specific enough to reliably lift drafts to brand standard, requiring proven editorial judgment across formats (long-form, blogs, video scripts, web copy).

  • Content is winning visibility and citation share. Published content is: structured to be entity-rich, answer-first, well-sourced, and citation-worthy for LLM retrieval, without losing readability or brand voice — requiring hands-on GEO/AEO expertise layered on solid SEO and writing fundamentals.

  • Leadership can see the line from content to business outcome. You track GEO: performance alongside traditional metrics and report on it regularly.

What they're looking for

  • The broader marketing team writes and creates with GEO/AI-visibility in mind: by default . You've enabled marketers across the org on GEO prompts and tools, AI writing agents, brand context, and best practices for quality writing.
  • + years in content strategy, brand content, or editorial leadership, with: experience managing a mix of internal and external contributors.
  • Strong editorial judgment: proven ability to review and elevate drafts across formats to a consistent brand standard.
  • Working knowledge of SEO fundamentals plus hands-on recent GEO/AEO experience: — comfortable diagnosing why a brand isn't being cited or surfaced correctly by LLMs.