Principal Campaign ManagerActive$164K–$226K

The opportunity

Cloudflare’s global campaigns team is seeking a highly motivated Principal Campaign Manager to join and drive end-to-end campaign strategy for one of Cloudflare's core solutions. In this pivotal role, you'll own the complete campaign lifecycle—from strategy and content…

What you'll do

  • Lead the complete campaign lifecycle for a core Cloudflare solution, from: initial planning through launch, measurement, and continuous optimization

  • Define campaign narrative, target audiences, and success metrics

  • Partner closely with Product Marketing, Regional Marketing, Brand and Digital Marketing teams

  • Identify key customer business challenges and translate them into compelling: campaign messages across the entire funnel

  • Build strong relationships and influence stakeholders across the organization

  • Develop and oversee creation of campaign content working with both internal teams and external resources

What they're looking for

  • years of B2B marketing experience in Demand Generation, Field Marketing,: Product Marketing, Account-Based Marketing, or Customer Marketing
  • Proven track record of successful end-to-end campaign management and optimization
  • Strong problem-solving abilities with experience finding creative solutions within operational constraints
  • Experience working with AI tools (OpenCode, Claude, Gemini)
  • Excellent communication and cross-functional collaboration skills, with: demonstrated ability to build trust and influence stakeholders
  • Natural curiosity about people, products, processes, and technologies, with: the ability to ask insightful questions to uncover key insights
  • Data-driven mindset with experience interpreting information to make smart business decisions
  • Hands-on experience with marketing technologies including Salesforce,: Marketo, Demandbase, PFL, Goldcast, and Tableau