Principal, Marketing AnalyticsActive$193K

Remote.com
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The opportunity

This is a transformative time to join Remote and make a personal difference in the global employment space as Principal, Marketing Analytics . As the highest-level individual contributor within our Marketing Analytics team, you won't just support our strategy—you will shape it.

What you'll do

  • Professional Experience: Distinguished track record in marketing analytics, business intelligence, or data science, with extensive experience specifically embedded in high-growth B2B SaaS or enterprise environments.

  • Architect-Level Attribution: Mastery in designing, scaling, and defending complex attribution frameworks (Multi-Touch, Media Mix Modeling, and Unified Measurement) across complex, non-linear enterprise buyer journeys.

  • Macro-Funnel Vision: Deep expertise in quantifying abstract, non-paid focus areas; a proven history of designing measurement frameworks for global brand health, organic ecosystems, Share of Voice (SoV), and long-tail market expansion.

  • Advanced Technical Mastery: Expert-level proficiency across the modern data stack. You are comfortable writing production-grade code, architecting data models in dbt , optimizing complex Snowflake environments, and leveraging AI/automation to scale analytical workflows.

  • Ecosystem Governance: Deep familiarity navigating and integrating enterprise CRMs and automation systems (Salesforce, HubSpot) with advanced BI ecosystems (Sigma, Tableau, Looker).

  • Executive Gravitas & Communication: Exceptional ability to command a room of C-suite executives, transforming dense, highly technical data structures into high-impact strategic narratives that drive organizational change.

What they're looking for

  • Language: Professional fluency in written and spoken English.
  • Remote-First Mindset: While experience working remotely isn't required, a strong knack for asynchronous communication, high autonomy, and self-driven documentation is highly valued.
  • Next-Gen Attribution & MMM: Own and evolve the architectural vision for Remote’s attribution logic. Merge multi-touch attribution (MTA) with Media Mix Modeling (MMM) to build a unified view of both performance marketing and organic Top-of-the-Funnel (TOFU) streams.
  • Predictive LTV & Budget Optimization: Architect and maintain advanced Customer Lifetime Value (LTV) and predictive churn models. Direct how these high-quality predictive signals are fed back into ad platforms and algorithmic bidding engines to maximize efficiency.